Service Innovation & Design

at Laurea University of Applied Sciences

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Laurea University of Applied Sciences edit
Service Innovation & Design edit
Faculty

Jukka Ojasalo

Marketing, Relationship marketing, Services marketing and Management, Industrial Marketing and Purchasing, Direct Marketing, Customer Relationship Management, Service Design, Service Innovation, and Services Marketing and Management
Graduate Students

Mahmoud Abdur-Rahman

Brand Experience Management, Co-creation, Co-development, Consumer Experience Management, Creativity and Exceptional Human Experiences, Design, Design Methods, Design Research, Design and Emotion, and Experience Design

Ravikiran Belkud

New service development and Service Design

Melanie Wendland

Design, Design Methods, Service Design, Services Marketing and Management, and Services' Marketing
Alumni

Marcela Vázquez

Co-creation, Customer Satisfaction, Design Methods, Internal Customer, Internal Marketing and Service Quality, Moderating effect of switching cost on the relationship between the customer satisfaction and customer loyalty, Perceived Service Value, Brand Management, Service Design, Service Operations, Service Management, Service Innovation, Service Design, and Service Profit Chain
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